WINDSOR, Ontario. November 7, 2012 – Bernard and Tregaskiss have partnered to launch a new branding initiative. As part of this initiative, several product lines will migrate between the two brands. Bernard will now offer only semi-automatic MIG guns and the Tregaskiss brand will be focused exclusively on robotic MIG guns and peripherals. The change is effective November 12, 2012.
“Previously, both companies offered semi-automatic and robotic products, which tended to create confusion in the marketplace,” said Darren Grey, director of semi-automatic products, Bernard and Tregaskiss. “This strategic decision to simplify the brands will help eliminate unnecessary complexities for customers. It also allows each of the companies to focus on their core competencies and new product development — both aspects that benefit the customer long term.”
“Customers can be assured that they will still receive the same high-quality products and features as before, as well as the same excellent delivery and technical support,” added Grey. “The only change is the brand name on the product.”
Customers will still also be able to configure a semi-automatic or robotic MIG gun online using the Bernard and Tregaskiss MIG Gun Configurators, respectively, at BernardWelds.com/ConfigureMyGun and Tregaskiss.com/ConfigureMyGun.
Under the new branding initiative, all Tregaskiss semi-automatic MIG guns will be re-branded under the Bernard name. For example, the Tregaskiss TOUGH GUN™ Semi-Automatic and TGX™ Series MIG Guns will now be called Bernard™ T-Gun™ and Bernard TGX Semi-Automatic MIG Guns, respectively. Similarly, all robotic MIG guns previously manufactured by Bernard will be made by and branded as Tregaskiss.
According to the companies, all semi-automatic and robotic MIG guns will continue to use their native consumables, regardless of the brand change. The Bernard T-Gun and TGX Semi-Automatic MIG Guns will still use TOUGH LOCK™ Consumables, while all Bernard robotic MIG guns that shift to the Tregaskiss brand will continue to use Centerfire™, Quik Tip™ and Bernard Elliptical Series Consumables.
Bernard and Tregaskiss have informed welding distributors nationwide of this initiative. End users with questions about the branding transition can contact their local welding distributor for more information. They may also contact Bernard customer service directly at 800-946-2281 or email@example.com, or Tregaskiss customer service at 877-737-3111 or firstname.lastname@example.org.
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As a premium quality brand of robotic MIG guns, consumables and peripherals, Tregaskiss has earned a reputation as an experienced, dependable partner to its customers in the automotive, fabrication, heavy equipment, agriculture, shipbuilding and repair, truck and trailer, and construction industries. Tregaskiss offers air-cooled robotic MIG guns, water-cooled robotic MIG guns, reamers, nozzle cleaning stations, anti-spatter liquid, wire cutters, anti-spatter sprayers, clutches, welding consumables, nozzles, MIG welding tips, welding torches, welding cables, and automatic welding torches.